We are here to empower you to build the business of your dreams.

At beautiLofts, building personal connections with our Loft Owners is a priority. We pride ourselves on being an open-door ownership that cares about your beauty business just as much as you do.

Your Vision.
Your Dream.
Your Salon.

At our core, we strive to empower our beauty professionals to grow and succeed in their businesses. Our team is committed to providing comprehensive support to our beauty professionals through business

development advice, licensing assistance, education classes and so much more. As Metro-Detroit natives ourselves, we are readily available to provide personalized assistance whenever needed. We're here for you!

Meet the Team

Meet the powerhouse team behind beautiLofts! We know what it takes to thrive in the beauty industry and we are dedicated to supporting our Loft Owners every step of the way. We can't wait to watch you achieve your goals!

Lauren Falzone


Lauren has been a hairstylist since 2006. After years working behind the chair in a traditional salon, Lauren decided she wanted something different for herself and for other professionals in her industry.

She opened beautiLofts’ first location in 2015 with just 9 Lofts. Today, she’s grown the business to four locations with over 70 Lofts. Her passion is helping fellow industry professionals gain financial and personal independence and empowering them to lead a life where they’re in charge.

In her free time, she’s hanging with friends and spending time with her husband, Tony, and two sons, Julian and Oliver.

Nikki Homfeld


Nikki is a Partner at beautiLofts and has managed the Rochester Hills location since its inception. She spent over 8 years in service industry management in Metro Detroit.

Her favorite thing about beautiLofts is watching beauty professionals gain independence and confidence as their business grows. In her spare time, she loves spending time with friends and family.

Ashley Schlegel


Ashley has worked as a hair stylist, educator & business owner since 2005. She’s passionate about educating and mentoring fellow hair stylists. Her experience includes being an educator for L’Oreal Professionnel & numerous other in-salon educational programs.

Being a part of beautiLofts has given Ashley the opportunity to empower others to run their own independent business and provide educational opportunities to master their craft.

Rachel Ekstrom


Rachel is the Marketing Director for beautiLofts. She has over 13 years of experience managing brands for some of the leading companies in the country including Entertainment Tonight, Gardner White Furniture & CarbonTV.

When she’s not posting on social media or managing an interior design project, you can find Rachel traveling with her husband & kids or taking her dog Frankie for long walks in the park.

Ready to become your own boss?

Book a private, no-pressure walkthrough today and see why our salon Lofts are the perfect place for your beauty business to thrive.